B2B New Business Sales – International

Build new markets for Matilda Tender across Europe

Are you a driven B2B SaaS sales professional who thrives on creating opportunities, opening new markets and turning innovative technology into commercial success?

Matilda FoodTech is a Swedish software company with a strong and well-established presence across Europe. We are now looking for someone to take on the role of B2B New Business Sales – International and lead the commercial expansion of Matilda Tender, initially focusing on the Netherlands and the UK.

This is an opportunity to combine the entrepreneurial freedom of building something new with the strength and stability of an established technology company, with proven solutions, existing customer relationships and a solid European footprint.

About Matilda FoodTech

Matilda FoodTech develops software that helps the food service industry deliver healthy and sustainable meals in a way that benefits both people and the planet.

Today, we have approximately 115 employees and operations across several European markets, including Sweden, Norway, Denmark, Germany, the Netherlands and the UK, as well as Vietnam.

Our strong position in the Nordics and established European presence provide a solid foundation for our continued international growth.

You will join our Marketplace business area, where we provide solutions for product data, procurement and tendering for food producers, wholesalers and other players across the food industry.

At the heart of your role is Matilda Tender, an advanced AI-based solution for procurement and tender management. The platform helps wholesalers and producers identify relevant business opportunities, improve matching and optimise complex tender processes.

The opportunity

Your initial mission is clear: establish and grow Matilda Tender in the Netherlands and the UK.

Matilda FoodTech already has a strong presence in these markets. Through acquired companies in the Netherlands and the UK, we own the product databases that power Matilda Tender, along with established customer relationships and deep market knowledge. This combination of data and technology gives us a unique position, and your role is to build on that foundation and establish Matilda Tender as a strong commercial offering.

You will identify the right customers, build the pipeline, develop opportunities, close the first deals and help shape a scalable sales model for future international growth.

In other words, you will not simply inherit a territory. You will help build it.

What you will do

You will take ownership of the full commercial process, from identifying prospects to signed agreements, working closely with the Business Area Manager, Product and other functions across Matilda FoodTech.

• Establishing and growing Matilda Tender in the Netherlands and the UK
• Building a strong new business pipeline through prospecting and market development
• Owning the full sales cycle, from first contact to negotiation and signed agreement
• Leading consultative sales dialogues and developing compelling business cases
• Identifying new business opportunities through direct sales, partnerships and existing customer relationships
• Bringing customer and market insights into the organisation to support our continued growth
• Contributing to the development of a scalable international sales model for Matilda Tender

Who are we looking for?

We believe you are an experienced B2B SaaS sales professional with a strong new business mindset.

You enjoy creating your own opportunities and are comfortable selling a solution that customers may not already know they need. You combine commercial drive with curiosity and structure, and you know how to turn a first conversation into a long-term customer relationship.

Most importantly, you have demonstrated that you can take ownership of a sales process and turn opportunities into signed business.

We believe you have:

• Experience in B2B SaaS sales
• A proven track record of meeting or exceeding sales targets
• Demonstrated experience in identifying, developing and closing new business
• Experience selling new or innovative solutions where the market or offering is still being developed
• Experience building a market, territory or product area from an early stage
• Strong prospecting and outbound sales capabilities
• Experience in consultative and value-based selling
• The ability to manage the entire sales process in a structured and commercially driven way
• Professional fluency in English
• The ability and willingness to travel as part of the role

Experience selling into the Netherlands and/or the UK is highly valuable.

Knowledge of procurement and tendering, or an understanding of the value chain between manufacturers, distributors and end customers, is also an advantage. Dutch or other European language skills are considered a plus.

What will make you successful?

This role is ideal for someone who combines commercial drive with an entrepreneurial mindset.

You are:

• A hunter who enjoys prospecting, opening doors and creating new business.
• Entrepreneurial and self-driven, comfortable building something from the ground up.
• Commercially disciplined, with a structured approach to pipeline, forecasting and closing.
• Consultative and curious, with the ability to understand customer needs and create business value.
• Collaborative, working effectively across Product and other teams.
• A fast learner, able to quickly understand new markets, customers and complex solutions.

Why join Matilda FoodTech?

This role offers an exciting combination: the opportunity to build something new without joining a company that is starting from zero.

You will have the freedom and ownership associated with an entrepreneurial market-entry role, backed by an established software company with a strong European presence, existing customers, market knowledge and proven technology.

At Matilda FoodTech, you will have the opportunity to:

• Lead the commercial establishment of Matilda Tender in new European markets
• Build a sales approach that can be scaled across additional markets
• Influence pricing, packaging, positioning and go-to-market strategy
• Work entrepreneurially within an established and stable technology company
• Sell an innovative solution that creates tangible business value for customers
• Work closely with Product and the wider organisation as the offering evolves
• Have a direct and visible impact on Matilda FoodTech’s continued international growth

Ready to build the next market?

If you are motivated by creating new business, opening new markets and taking a proven SaaS solution into its next phase of international growth, we would love to hear from you.

Join Matilda FoodTech and help shape the international growth journey of Matilda Tender.

Application

In this recruitment process, Matilda FoodTech is working with Salesgroup.

Salesgroup applies an open-minded and inclusive recruitment process and works in accordance with the Swedish Discrimination Act to counteract discrimination and promote equal rights. If you have any questions, or need technical support with applying for the position, you are always welcome to contact us at 08-26 20 00.

We review applications on an ongoing basis in this recruitment process and therefore welcome your application as soon as possible.